Be an online expert in your key area/s
If you are experienced at what you do then show it! Whether you are an architect, a plumber, an interior designer, a florist or specialist in security systems - you need to talk about it.
Write blog articles, faq's and social media posts about problems people have in your industry and advice and tips. Show them you are an expert and generate trust and valuable targeted content.
Goodflo are grease trap specialists and have lots of advice and information on their site including a Goodflo knowledge Centre