Google shifts to Value rich content over keyword rich content
Google's new BERT algorithm update in 2020 has made a shift to favour value rich content over keyword rich content.
Jessica Foster from Search Engine Journal wrote:
"While the BERT algorithm update gave a not-so-subtle nod to the importance of search intent, SEO content writers everywhere were not surprised to hear that the search engine is prioritizing audience-focused content.
The issue, then, has been the over-emphasis on keyword-rich content, which has mainly resulted in poor user experience and, ultimately, lower conversions.
Therefore, 2020 is all about putting the user first by creating value-rich content."
So what next?
Focus on writing content that is useful and original to your target audience.