Growing your website
Who am I writing content for?
Identify your "ideal customer" and understand them.
Your content should be aimed at your ideal customer so you need to understand:
- what they are looking for in your company
- what problems they may face
- what solutions you can offer them
What next?
You are then in a position to write useful, original content based around your research that they will be searching for, and will want to read.
