Helping your website grow

Growing your website

Who am I writing content for?

Identify your "ideal customer" and understand them.

Your content should be aimed at your ideal customer so you need to understand:

  • what they are looking for in your company
  • what problems they may face
  • what solutions you can offer them

What next?

You are then in a position to write useful, original content based around your research that they will be searching for, and will want to read.

Who am I writing content for?